Let’s be honest – we all make mistakes. Nobody is perfect, but when it comes to writing a blog, it needs to be as close to perfection as possible. That’s why having someone else to edit your writing is so integral.

No matter what kind of information you want to convey, it needs to be well-written, free of spelling mistakes, grammatically correct, clear and concise, as well interesting to the reader.

Three essential qualities of a great editor

Before selecting an editor, you need to ensure that they possess a few crucial skills and attributes, including:

  • An expert grasp of language and grammar – A great writer can tell a wonderful story that intertwines a wide variety of ideas and information. But they may get lost in their own words and focus more on being descriptive, humorous or formal. A great editor not only has excellent knowledge of grammar and language, but also knows how to reign in the writer’s ideas or themes to help the audience better absorb whatever message is trying to be conveyed.
  • Sticks to the subject matter – A major role of an editor is to help readers get the most out of their time and effort by guiding the subject matter of the blog to stay on a course that is fluid, consistent and easily understood by anyone who takes in the information. This involves removing or replacing jargon with simple terms that still carry emotion and tone to get the writer’s story to be clearly understood.
  • Understands the writer – Since no two authors write the same, a great editor is able to understand the various writing styles that they take in and not alter them too much based on their own literary preferences. No personal biases should ever take form in the editing process. Editors must be objective while maintaining the same keen eye for everything they work on.

More sets of eyes the better

Now imagine having a team of editors that have these abilities on your side. That’s what the Creative Campbellville team has to offer. We deliver content of the highest quality, no matter the industry. Rigorous editing is done by several professional editors to ensure that the copy you receive back not only meets your standards and expectations, but surpasses them.

We had an amusing example of why having more sets of eyes is important happen to us recently; while editing some advertising copy for a client regarding bee beauty products, one editor accidentally wrote ‘pee pollen’ as part of the ingredients instead of ‘bee pollen’. Our second editor caught the error and they had a good little chuckle about it! However, it just goes to show that two sets of eyes are truly better than one.

Trust Creative Campbellville to take your content to the next level with a team of writers and editors who can create and polish your unique message. Contact us today!

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