Let’s be honest - we all make mistakes. Nobody is perfect, but when it comes to writing a blog, it needs to be as close to perfection as possible. That’s why having someone else to edit your writing is so integral. No matter what kind of information you want to convey, it needs to be well-wri… more
What is your content strategy and is it working? If you’re not sure, you need a content audit. Like any other kind of audit, a content audit is an investigation into what is going on. Have your blogs been driving traffic? Are your emails converting? Are your white papers getting attention?… more
Blogs have become a vital component in the way we take in information. A well-crafted blog has the power to immerse you in a subject quickly and effectively. Although you can find blogs about virtually anything, what makes a blog topic worthwhile and something readers will enjoy? Here are a few… more
Let’s talk about… content strategy. Content… Strategy… is a way… to get your message out there effectively?.!’… Do you want to know… … how to get your content out there in a compelling way that will attract new clients and result in #moresales and help your business be successful and recogn… more
As businesses become more digitalized, mapping the customer journey has become essential to their success. The customer journey is an important way to not only closely identify who your audience is, but what their pain points are and how they will interact with your brand, products and services to g… more
In today’s Information Age, when prospective clients come to your website, they come with a limited yet very valuable commodity: their attention. The longer you can hold their attention, the more interest is generated for you/your product/your service, and the more likely you are to convert that… more
Whether you are just starting out as blogger, write for fun or are looking to get into a content rich industry, creating a consistent amount of interesting and informative content is an everyday battle. To rise to the challenge, you need to have the right tools to be able to produce the proper words… more
When creating content for your website, social media or other online communications, you may think that the more facts and information that you provide, the better your message will come across. While everyone loves a strong sense of knowledge, it’s an emotional connection that will really hit home… more
A freelance writer is someone who works independently, writing for different clients. They are typically paid per assignment and work with the client to establish guidelines and deadlines. These assignments may include writing blog articles, social media planning, web content development, editing ex… more
Newsletters are circulated to inform readers of recent activities, noteworthy achievements and topics of interest. However, it can also be used strategically as a marketing platform. Traditionally printed and mailed, e-newsletters distributed via email are becoming increasingly common as well. This… more
Content writing services have become more widespread in the last few years, with businesses of all sizes using the internet to gain more exposure. Whether they want to strictly market their product, provide new information about a service or objective, or simply connect further with their audience,… more
There is reason why the words reading and writing are usually stated together. The symbiotic relationship of the two go hand in hand with each other for a variety of reasons. Reading can inspire great writing and visa versa. Many notable authors and writers remark in interviews how reading has he… more