Errington's "Unlocking the Potential of Live Video Streaming"

If you are on Facebook, then you’ve probably noticed a rise in the number of Facebook Live videos streaming in your news feed. Chances are that you’ve even stumbled across a few that piqued your interest, What you may not have fully grasped is the marketing potential of Facebook Live, and how to unlock that potential. Or maybe you even sought them out specifically.

Errington's "Does Your Business Need a Web Assessment?"

Does your business have a website or social media account? Do you know how it is performing? Can you provide reliable data points, comparisons, insights and an actionable strategy based on this information? Even if your answer to all of these questions is “yes,” a web assessment is still necessary to help you pinpoint which strategy elements you are missing. If you answered anything other than a resounding “yes,” then you definitely need a web assessment.

APFM's "Fit2Drive App for People with Dementia"

When it comes to a dementia diagnosis, families have a lot to deal with. In addition to caregiving and health concerns, families reported that loved ones dealing with the inability to drive is “the biggest problem we’ve ever had to face.”

Errington's "Snapchat Business Opportunities"

Snapchat has enjoyed a meteoric rise in popularity since it was first released five years ago. In fact, earlier this month Snap Inc’s initial public offering raised nearly $2.5 billion. Today more than 60 million people use Snapchat on a daily basis across Canada and the US, and globally over 150 million people use Snapchat to watch more than 10 billion videos every day – a figure which is up 350% from last year. On average, users spend 25 to 30 minutes on Snapchat per day, a remarkable amount of time for a mobile social networking app designed to showcase 10 second videos.

Errington's "Splitting Hairs – Is A/B Testing Worth the Trouble?"

A/B testing (also called split testing) is the process of running two or more concurrent versions of content on the same medium, with the same desired outcome, to determine which version is most effective. Often A/B testing is used on webpages, apps, search ads, paid social media posts, email marketing campaigns, and other digital marketing platforms. In fact, 66% of companies test multiple landing pages on their websites. However, it can be equally effective for offline marketing efforts — particularly direct mail, sales letters, or print ads.

Errington's "The Latest and Greatest Trends in Website Design"

Web design is a dynamic field. It can be hard to keep up with the latest trends and separate fads from best practices. In such a fast moving industry, keeping up isn’t enough. You have to stay ahead of the curve and become an early adopter of the latest in website design.

Errington's "Is Your Website Helping or Hurting Your Business?"

For quite some time a company website has been more than a luxury or add-on. Websites play an important role in business and sales operations and are now a necessity in our tech-focused world. As such, the conversation has moved from whether you should have a website to whether your website is effective.

Errington's "The Power of #Hashtags"

Hashtags were originally often under-utilized. They were the topic of ridicule – even parodied by Jimmy Fallon and Justin Timberlake in a sketch aptly named “#Hashtag”. But now, hashtags have become an integral feature of social media. First utilized by Twitter, hashtags are now used on the biggest social media sites – Facebook (which has 1.71 billion users), Instagram, Tumblr, Google+, and Pinterest.