The Future of Content Marketing

• Ellysa Chenery

If you conduct a content audit right now, you’ll likely find that a small amount of your content is responsible for nearly all of your results. Why is that? Reasons vary from consumer appetites for content shifting, that your content marketing competition is getting better, and Google is rewa… more

What’s a Content Audit and Why Do You Need One?

• Ellysa Chenery

What is your content strategy and is it working? If you’re not sure, you need a content audit. Like any other kind of audit, a content audit is an investigation into what is going on. Have your blogs been driving traffic? Are your emails converting? Are your white papers getting attention?… more