Why is Content Valuable?

Kimberley Fowler

A common expression that you might hear when discussing content, web design, or general marketing is “content is king.” But what does that actually mean? What is the real value of content for businesses? Most businesses know that they need a website, blog, and social media presence, but many don’… more

Who is Using Content?

Kimberley Fowler

It might be easier to ask, who isn’t using content? Content marketing has exploded over the last few years, but it has a long history going as far back as marketing itself. After all, without content how can you convey your message? Newsletters, flyers, advertorials, brochures, and print materials a… more