Have you ever experienced a bit of disappointment when you read a blog post or other piece of content a writer has prepared for you? Perhaps it seems boring, off-topic, or perpetuates myths about your industry or product? Frequently, disappointing content comes from a lack of communication betwee… more
[vc_row][vc_column][vc_column_text]Maintaining a consistent blog schedule is one key to successful content creation and establishing your business as a credible source. However, it can be difficult to find the inspiration for new blog posts, especially if you don’t see yourself as a writer or don’t… more
Why does content marketing work? The simple answer is that it allows you to connect with your audience in a new way that benefits the audience as much as it benefits you. Let’s say you’re a cheese shop. You can pay for ads and promote your delicious cheese through all kinds of traditional mediums… more
A common expression that you might hear when discussing content, web design, or general marketing is “content is king.” But what does that actually mean? What is the real value of content for businesses? Most businesses know that they need a website, blog, and social media presence, but many don’… more
It might be easier to ask, who isn’t using content? Content marketing has exploded over the last few years, but it has a long history going as far back as marketing itself. After all, without content how can you convey your message? Newsletters, flyers, advertorials, brochures, and print materials a… more